| Author: Roger Pearson |
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Multi-level or network marketing has always approached building your business by people working together. The advent of the Internet has expanded this concept to new levels, with both good and bad consequences. Now, the experienced marketer can look at a team business plan and generally tell if it has merit or not. The problems occur when inexperienced people enter the world of Internet marketing and get sucked into bad programs which take their money and give little back. Our purpose here is to analyze a new organization called The L Team and determine for those new to business building if it has merit or not.
What Are Teams?
We should begin our discussion with a definition of what teams are and why they have become necessary in the current business environment. There are two type of basic teams found on the Internet:
- Collective promotion and recruiting teams
- Downline Builder Systems
The first type is a conventional team build site, where all members promote collectively for whoever is at the top of the rotator to receive referrals in the main program chosen by the team. This is especially helpful for those new to Internet marketing, who have not yet developed their own list of contacts. It takes a while to learn the ropes and a good team will shorten the time it may take you to make enough to at least cover your costs.
Conventional team build sites contain two general ways to advance up the rotator line so that you can receive members in your downline and start earning. The first is by signup position, in which people are assigned members in their organization in order of when they signed up for the team. The second is determined by how active you are in the team. This is determined normally by earning points for a variety of activities such as advertising your team URL, participating in forums, and using social media. You may also receive members in your downline from spillover, depending on where your sponsor is in the primary program matrix.
The second type doesn’t actually look like a team at all. Under a downline builder system, each person finds their own referrals, and those referrals follow them into each of the paid programs. These programs often consist of free and paid member, with the paid members receiving referrals through the team co-op advertising. This type of team approach is often best suited to those people who already have a following. It gives them a portal where they can advertise one URL and have the same person sign up in multiple programs under them.
In the past, I’ve always believed it was more important to work along and building your own reputation (your brand) instead of relying on other people, many of whom want to sit back and let others do the work for them. I have begun to think differently in the last couple of years for a variety of reasons, which include:
- The explosion of the Internet has brought thousands of people online trying to find ways to make extra money. Most of these people have little or no experience in the business world and a good, active team will give them the support and education they need to get started properly.
- The explosion of the Internet has also brought hundreds of thieves and crooks trying to take advantage of these new people. People who try to go it on their own often lose hundreds of dollars before they learn what’s good or bad. A good team will have leaders who have already evaluated programs and only promote solid ones.
- A good team allows you to get to know lots of new people who will become useful contacts throughout your career – and you’ll probably make a few good friends along the way.
Even though it is vital to continue to build your own brand, working with an experienced group of people will drastically shorten the time it takes to become known and trusted in the business community.
