The School of Marketing is dedicated to providing the knowledge that people need to succeed in marketing their own business or to make themselves more valuable to the companies that they work for. Everything in life involves selling in one form or another and any business course would be incomplete without reviewing the subject.
The School is divided into three levels of learning:
Level One Courses provide the basic information that all people who wish to advance in the business world need to know. The main thrust of these three courses is to prevent people from making the common mistakes that often lead to failure.
Instead of learning the entire range of marketing formats, too many people depend on someone's "secret marketing system" which usually leads to a high rate of failure. By having a good basic knowledge of the marketing world, you will be able to use which method is more advantageous to your type of business. This in turn will increase your chances of success.
The entire Level One Series consists of nine courses divided among the three schools. We highly recommend you begin your education by taking all nine courses in order, beginning with Basic Business Concepts
Level Two Courses expand on your knowledge of marketing programs by delving in-depth into various aspects of the advertising market. While our Level One Courses gave you an overall view of the way marketing works, this series of courses allows you to pick the subjects that are applicable to your situation and study them in depth.
New courses will be added to this level each month, allowing you to consistently increase your knowledge to of more marketing venues that you can try out. Because advertising is not cheap, the more you know about a certain marketing type, the greater chance that you will not be wasting your valuable money.
Because new on-line media types have changed how we view the world, it is vital that we all understand the relationships between the old and new media. The more knowledge you have on each type of marketing, the more synergy your advertising will have and the more bang you will get for your money. We will provide you will that varied knowledge to get you started.
Level Three Courses are all about our students. This is where we give you the opportunity to take what you have learned in the first two levels and write your own thesis on any marketing type, marketing business, or marketing theory that you wish.
Once you have written your "thesis", you submit it to the headmaster for approval. Once approved, it will be posted in our Level Three area for all of our student to read and constructively comment on. You may also include a link to your business that people may visit to further explore the subject that you have written about.
Please see the Level Three areas for the publishing criteria.
We invite you to visit the Course Catalogs for each of our three levels to see what is currently available.
