The following courses are available in Level One:
M101
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Basic Marketing Strategies
If you have got a million dollar budget and have time to create an “image”, then you are probably not a member of this Institute. For the rest of us, starting a small business means that we have small budgets and not much time to start making a profit. We don’t have time to go out and beat people over the head with our product or service. We are going to discuss How to design a marketing campaign that will have people calling you and asking to do business with you. We are going to discuss the principles that you should judge any marketing you are thinking of running against. You will find this recurring theme throughout all of the marketing courses at the Institute.
M102
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Off-Line Marketing Concepts
Whether you have a brick-and-mortar or Internet business, you need to have a broad knowledge of both off-line marketing and on-line marketing concepts. Successful businesses are finding that in today’s information-overload world, it takes elements of both to not only obtain new customers, but also to keep them. In this course, we will be covering the general ideas for different types of conventional advertising that businesses have been using for years to promote their enterprises. We are going to tie in what we have learned in the Basic Marketing Concepts course to provide a cohesive message to your prospects and current customers.
M103
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On-Line Marketing Concepts
There is a ton of information on how to use the Internet to network and create relationships with prospects and customers, but most of it is based on Internet-only or other national/international businesses. Since this series of courses has been created for the new small entrepreneur, we shall limit our discussion to the basic Internet tools that all businesses can use. These include owning your own domain name, using email servers, newsletters, autoresponders, and basic websites. We shall go into how all of these interconnect with your off-line media to create a well-balanced marketing plan.
