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School of Marketing Level Two Courses



The following courses are available in Level Two:

M201

    Working with the Press
    You can build a successful business without knowing how to work with the press. However, if you want to create a national or global presence, there’s very few better Return on Investments (ROIs) than learning what is taught in this course. We will be covering the following topics:
    • Press Releases
    • Feature Press Releases
    • Media Advisories
    • Press Kits
    • Online Press Rooms
    • Distributing to the Media
    • Newswires
    • Press Conferences

    By the end of this course, you should be able to effectively design a marketing program that includes media elements. By learning how to make a reporter’s job easier, you can receive more business exposure than any other form of advertising.

M202

    The Print Media

    Coming in 2010

M203

    Off-Line Networking

    Coming in 2010

M204

    E-mail Marketing

    Coming in 2010